The True Benefit of Corporate Kindness
By Dina Dwyer-Owens
Recently Inc. Magazine published an article titled “Kindness is the New Currency,” that introduces author Jill Lubin’s top four ways to create kindness in your workplace. One of the ways that stood out was “Follow the Right Path.” She names seven “pathways to profit:” compassion, flexibility, patience, positivity, generosity, gratitude, and connection. Following these pathways, she says can lead to ROK, or Return on Kindness.
This is why more than 20 years ago Dwyer Group implemented its operationalized Code of Values. Dwyer Group’s Code of Values and the theme to Live R.I.C.H- highlighting Respect, Integrity, Customer focus, and Having fun in the process- serve as our universal set of guidelines. From top to bottom, executives, franchisees and employees can choose to follow these both in business and in their personal life.
One of my favorite Live R.I.C.H examples is about the Glass Doctor network of franchisees. In August of 2016, the greater Baton Rouge area was hounded with torrential rains and Baton Rouge franchisee Tracy Kelly suffered significant damage to his home and his business.
Glass Doctor franchisees from around the country pulled together and raised more than $10,000 for Kelly and his family to get back on their feet. One donation that stood out was from Adam Shoemaker, a Glass Doctor franchisee in Vienna, IL, who decided that he was not only going to donate a truck to Kelly and family, but that he was going to drive it down himself.
This story epitomizes compassion, generosity and connection—all part of Lubin’s “pathways to profits.”
And it’s no secret that year-over-year our values have produced value. Live R.I.C.H is the foundation for Dwyer Group’s business success with more than 2,800 franchisees doing more than $1.5 billion in system-wide sales across Dwyer’s service brands around the world. And recently, Entrepreneur magazine released its 39th annual Franchise 500 list. The iconic list ranks franchise concepts based on emerging trends and industries headed for growth in the coming year. A record-setting 10 service brands from Dwyer Group ranked this year with Glass Doctor ranking #179 out of 500 and first in its category.
Corporate kindness is essential to creating a positive environment for your company culture and contributes to maintaining a positive reputation to those in your community. And we are seeing more of this in the world from some impressive companies. Simply having values in place is the first step, but demonstrating, living and leading with them is what will truly make you and your business successful and profitable.